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7 Tips for Software Developers Launching New Products

7 Tips for Software Developers Launching New Products

by Alison Lurie

The COVID-19 pandemic pushed for quicker, more reliable online software and digital business and commerce platforms. Developers who can create software that improves business, consumer experience, and more are highly sought after in the 2022 job market as the demand for a more dynamic online presence increases across industries.

Market Research and Strategy

The SaaS market was spurred by the need for digital business solutions as more companies turned to digital marketplaces and remote workforces for day-to-day operations. Today, the demand for quick, reliable, and flexible software and online services for users and companies is high in many industries. Developers who can create products to streamline workflows, benefit remote businesses, improve consumer interaction online, etc., can find great success in 2022. Conduct plenty of market research before and during your development phase to find the problem you’re trying to solve with your new product.

User Testing

User testing is essential for launching a successful application. Once you have created the idea and programmed the application to solve the problem, take it directly to users and begin testing its effectiveness. This development phase may take the longest but could dramatically improve the end product. User testing offers insight into the application’s utility in the real world.

Dynamic UX

The most successful software and user platforms have strong and dynamic UX profiles. The front-end user experience of your application is an essential aspect of your business. The way you design your UX will determine how your users interact with your software and utilize your tool. Investing in UX to create a visually appealing and interactive, user-friendly tool can make the difference between you and the competition.

Cloud Hosting Services

Developers who utilize dedicated server hosting can benefit from cost-efficient high-power computer processing without investing in complex hardware. Cloud hosting allows developers to design applications that compute in the cloud and are easily accessible through web browsers for end-users. Liquid Web’s “Managed dedicated servers offer the best performance and the highest level of security for any website or application.” SMBs and individuals now have the computing power of enterprises at their fingertips for an affordable monthly fee. Cloud hosting is key to innovation and cutting-edge design in modern software development.

Disaster Recovery Plan

If you choose cloud hosting services, there are automatic recovery plans in place if your server fails completely. If your server fails, your application will go offline, you will lose business, and you may also lose user data. Hosting services will set up a secondary server that will automatically redirect all traffic in the case of a primary server failure. A separate server will also constantly duplicate your initial server, so you always have a backup of your program no matter what happens to your primary server database. These fail-safes are essential for creating a sustainable application.

User Services

If your software is complex or requires training, you may need to offer user services to ensure your audience can operate your product correctly. Your website and data centers are essential for providing 24/7 user services and assistance. You can utilize an online chat or other communication software to provide additional professional services to your users.

Track Analytics

Keeping track of your user analytics across your CDN (content delivery network) is essential for improving and scaling your application where necessary. Your scalability is primarily dependent on your server capabilities and application infrastructure. As you gain more users, continue tracking performance across all metrics of your program, site, user data, etc., to learn how to improve your application in the future.

There is a ton of market opportunity for developers who can bring new and reliable software to businesses and consumers. If you’re a developer, these tips can help you launch your new product successfully.

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