Know What Successful Home Service Company Websites Are All About
A website can be an asset to an HVAC company. And same can be said for any company that wants to make its online presence felt. Now, what are the things that make a home service company website a great one? To say it in simple language, they follow F.A.C.T.S. It is an acronym, and in this article, we will discuss every aspect of F.A.C.T.S. It stands for
- F> Found
- A> Accessible
- C> Content
- T> Trust
- S> Synced
A good HVAC webpage can be easily found by web users. And if it truly holds the reputation, it will be flashed on the first page of Google search results. For this to happen, you must get your webpage listed many times on Google’s first search result page. Use Google Local Service Ads and Google Ads by paying for their services. If you have several listings in the search results, it will give you the most Return on Investment (ROI) in the long run.
A well-structured website should always be accessible to everyone at all times. Accessibility is judged by two things –
a) User experience
Has it ever happened to you that you clicked on an URL only to find it was taking a long time to display? So, what did you do next? Same as everyone does. You clicked the back arrow and chose the next page on the Google search result page. Patience in us has reduced because we have got accustomed to receiving fast web service. Home services websites should also see to it that they can offer speed to the users searching for them using their phone, tab, or laptop.
By user experience, we mean that users must get their queries answered from any device they opt to look for you. So, your website must be compatible with not only laptops but also tablets and mobile phones.
The websites of home service companies that perform well feature excellent content. Your website functions as either an engaging brochure or a virtual customer support agent. The quality of your website’s content gives your business authority. It also efficiently delivers a great deal of information to:
- Engage with site visitors
- Persuade them that your business is the greatest option for their requirements and
- Transform them into a lead – something you can act upon (e.g., a web chat, web form, or a call)
Content and trust go hand in hand. The better the content, the more people will rely on you. You can use the following ways to make the webpage visitors feel that you are trustworthy.
- The contact information must flash on every page of your website prominently.
- Introduce your visitors to your staff by posting their actual photos along with their designations.
- Post a clear image of your company’s logo so that people can recognize you in future visits.
- Showcase reviews, testimonials, or any award you have won.
- Highlight the services you offer along with the covered areas.
There should be a smooth transition between a website visitor who requests a service or product and your sales team. The content of your website must reflect the language used by your staff. When someone phones your company’s number, the call must reach the appropriate team.
So, if you can put together the F.A.C.T.S. correctly, your HVAC website is sure to make a mark in the industry.